Empyr powers online-to-offline (O2O) commerce programs for some of the world’s largest tech companies, banks, airlines, hotels, and more. Each year in the US over $3 trillion in offline commerce is being driven by online/mobile, but most of that is not being tracked or monetized, representing a large untapped opportunity.

Empyr’s direct integrations with all three leading credit card associations, including Visa and MasterCard, make it possible for online consumers to earn cash back at offline merchants in a frictionless way, simply by paying with a debit or credit card. Referring websites or apps also earn revenue from every purchase, and merchants are able to attribute actual offline sales to specific online marketing campaigns.